Why do kids love our toothpaste?
Made with natural ingredients that taste great, the scientifically-developed fluoride formula safely and gently cleans teeth and strengthens tooth enamel to prevent cavities. The delicious berry flavor with sparkles promotes regular brushing and even makes it fun—something parents will love as well.
Our products contain no SLS (detergent) or alcohol and no artificial dyes, sweeteners or preservatives.
Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after meals or at least twice a day, or as directed by a dentist or doctor.
Children under 6 years of age: Use a pea-sized amount and instruct in good brushing and rinsing habits.
Children under 2 years: Consult a dentist or doctor.